Berlin´s Bicycling Referendum
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Netzwerk Lebenswerte Stadt e.V.
Berlin´s cycling referendum is unique worldwide: never before has a referendum been driven by people to force politicians to adopt and implement cycling legislation. Volunteers started with a law-hackathon to write the Berliner Radverkehrsgesetz, the bicycling bill. The media reception was exceptional, with only positive articles. The initiative collected 107,000 signatures in only three weeks, a record in Berlin. Opinion polls subsequently showed that 62% of all Berlin people and 50% of car-users support the bill. The referendum has the energy to rock Berlins traffic policy by being a role model for other cities in Germany and worldwide. 100 cycling-related companies support the campaign.
This is a campaign designed to increase awareness of the bicycle as a means of transport, without relying solely on eco-activists. All in all, the execution was outstanding.